The care organisation, run with AI.
Emma is the care management system, eMAR and governance platform in one. Agents handle the admin, the audits and the compliance. Leadership sets the outcome. Everyone else gets to deliver care.
Trusted by the largest care organisations in the UK
Stop writing up meetings. Start capturing everything.
- Summaries & minutesPerson-centred, ready to share
- AgendasDrafted from open actions
- Action itemsOwners and deadlines, chased
- InsightsPatterns across every meeting
- AI redactionSensitive details hidden before sharing
- TranslationNotes in other languages, one click
- In-app & voiceiPhone and Android, works offline
- Online meetingsTeams, Google Meet and Zoom
“We used to spend hours writing up meetings. Now Emma does it in minutes. It's one of those things you use once and wonder how you ever managed without it.”
Summary
- Falls reviewed for three residents. Arthur P.'s falls risk assessment to be updated by Friday.
- Agency use on nights down for a second month. Rota gaps remain at weekends.
- Family meeting requested for Edith M. following the GP medication review.
Illustrative meeting
Building the AI-native care organisations of the future.
A care record you speak into.
Pre-admission, assessments, care plans, risk assessments and daily notes, drafted from natural conversation and kept in step with each other. Change one thing and Emma updates every document it touches.
Medication, safeguarded.
Missed doses chased, PRN protocols enforced, stock reconciled and every administration audited.
| Donepezil 10mg | ! |
| Amlodipine 5mg | ✓ |
| Paracetamol PRN | P |
| Sertraline 50mg | R |
| Metformin 500mg | 17 |
Incidents raised from the care note.
Safeguarding, regulatory notifications, complaints and house tasks, triggered by your own rules with nothing keyed twice.
Agents that act, not just alert.
Background agents watch for deterioration, audit against regulatory standards, prompt finance and chase every action to close.
Intelligence across every record.
Ask anything, build any dashboard in plain English, and give every colleague governed AI.
Every meeting becomes memory.
Flash meetings, clinical risk, MDTs and family meetings minuted and actioned, in the room or on Teams, Zoom and Meet.
Say it once. Emma does all the jobs that follow.
Care record updated
Outing, personal care, nutrition and mood logged against Arthur's plan.
Falls report drafted
Categorised as a fall with minor injury, linked to Arthur's record, body map marked at the left knee.
Manager review
Your rules route it to the registered manager. Notifications go once it's approved.
Everything it touches, updated
Falls risk assessment and mobility care plan revised, wound log opened, food and fluid monitoring started, family notified.
Medication that is checked in real time, not sampled once a month.
- Missed and late dose alertsEscalated to the nurse in charge, then the manager.
- PRN protocolsLimits, intervals and effectiveness recorded and reviewed.
- Every status, codedRefused, omitted, not available, adverse reaction, on leave, in hospital, each with a reason.
- Controlled drugsRegister, witnessed signatures and running balances.
- Stock and pharmacyCounts, reorders and deliveries reconciled.
- Real-time medication auditEvery administration checked as it happens, trends reported by home.
Donepezil 10mg, 08:00 dose late72 minutes. Escalated to the nurse in charge, manager copied.
NowPossible adverse reaction to amoxicillinRash recorded Saturday. Today's dose omitted, GP review requested.
SatMetformin not available on FridayPharmacy delivery confirmed. Stock now 14 days.
FriPRN paracetamol given three days runningWithin protocol. Pain review suggested before the next dose.
Today| Medication | Time | 9M | 10T | 11W | 12T | 13F | 14S | 15S |
|---|---|---|---|---|---|---|---|---|
| Donepezil 10mg1 tablet | 08:00 | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ! |
| Amlodipine 5mg1 tablet | 08:00 | ✓ | ✓ | H | H | ✓ | ✓ | ✓ |
| Sertraline 50mg1 tablet | 08:00 | ✓ | R | ✓ | ✓ | ✓ | ✓ | ✓ |
| Amoxicillin 250mg1 capsule | 13:00 | ✓ | ✓ | ✓ | A | O | ||
| Metformin 500mg1 tablet | 17:00 | ✓ | ✓ | ✓ | ✓ | N | ✓ | |
| PRN · as needed | ||||||||
| Paracetamol 500mg2 tablets | As needed | ✓ | ✓ | ✓ | ✓ | |||
| Medication | In stock | Days left | Status |
|---|---|---|---|
| Donepezil 10mgTablets | 21 | 21 | In stock |
| Amlodipine 5mgTablets | 4 | 4 | Reorder raised |
| Metformin 500mgTablets · 2 a day | 28 | 14 | Delivered Fri |
| Amoxicillin 250mgCapsules · course paused | 6 | – | Return pending |
| Morphine sulfate 10mg/5mlControlled drug | 84 ml | 18 | 2 signatures · reconciled |
| Paracetamol 500mgPRN · at current use | 48 | 16 | In stock |
Fall with minor injury on community outing
ModerateArthur stumbled stepping down from the minibus and landed on his left knee. Graze cleaned and dressed on site. Quieter at tea with reduced intake.
Governance at the point of care delivery.
No separate incident system, no re-keying, no waiting for someone to remember the form. Falls, wounds and changes in behaviour are picked up from everyday notes, raised against your own rules, and chased to close with a full evidence trail ready for inspection.
Leadership sets the outcome. Agents deliver it.
Deterioration watch
Audit & inspection readiness
Finance & funding prompts
Actions & comms
Outcome: care and quality. Agents prioritise early deterioration, audit coverage and inspection readiness across every home.
See the agents run on your data →A day of paperwork, drafted in five minutes.
Ambient AI documentation turns the conversations your teams already have into the forms they used to write up by hand. Add real-time eMAR and agents tracking every KPI, and the return compounds across the whole organisation.
Watch the paperwork collapse
What it returns for an organisation your size
That's 2,712 care shifts' worth of time back every year, redirected into care, coaching and growth.
The risk in care isn't using AI. It's delivering care without it.
A monthly audit samples a handful of records and misses everything in between. A stretched manager misses the third mention of a cough across three different shifts. That isn't a people problem. It's a structural one.
Emma reads every note, every MAR entry and every incident across every home, as they happen. She never stops looking. So what's left for people? Delivering care.
OversightSampled → Emma
Illustrative comparison
Two care homes. 446 contradictions. The legacy system flagged none.
It stored the words. It never read them.
When Emma migrated two care homes, it read every care plan and checked every statement against every other.
Regulatory alignment, always on.
Every plan checked against itself, continuously, by agents.
AI in care is safe when it's built like this.
of Emma's answers accepted completely unchanged by the care professional.
Co-developed the evaluation frameworkOXFORDInstitute for Ethics in AI, on responsible AI in adult social care
Confidential by design
Answers come only from your own records, never the open web, with the source one click away. Everyone sees only what their role allows.
“All staff had to do was ask Emma their question and the AI tool would search all the most relevant documentation to provide the answer. Care staff provided positive feedback and the registered manager had found it had cut down calls to the out of hours manager.”
Inspection report · Ashley Care
The provider was able to use Artificial Intelligence to review these records to identify patterns or investigate possible areas of concern.
Inspection report
The provider had also embraced innovative approaches, including the use of the AI tool, to support oversight, improve efficiency and strengthen quality monitoring processes.
Inspection report
Records were well maintained and innovative technologies were available to help managers identify possible patterns and trends in incidents that had occurred.
Inspection report
Personalised care without the administration.
Social care has lived through three technological generations. Each changed how organisations record what happened. None changed how they operate. The fourth one does.
The intelligence built in year one feeds sharper predictions in year two. Organisations that start now build an advantage that compounds.
The end state is simple: no administration as a category of work. Every person either delivers care or supports the people who do. Emma does everything else.
Charles CrossCo-founder, Emma AI · 14 min readLive on Emma within a month. We do the moving.
Your current care management system, MAR and incident platform, migrated by the Emma team, including historic records. One forward-deployed engineer from the first call to go-live.
Data call
We confirm exactly what your current systems export and map it to Emma.
Migration
Active and historic residents and staff, care records and MAR history, with full audit trails intact.
Your standard
Templates, reporting rules and roles set once at group level. Teams trained, and mostly they just speak.
Live
Homes go live on Emma with hypercare alongside, and your old contracts can wind down.
Contract ending, or simply done waiting? Tell us what you run today and we'll map your route onto Emma, including the data call, before you commit to anything.
Talk to us about switching →Social care meets deep AI.
Charles Cross
Co-founder- Built and scaled care services across Essex to over 900 adults
- NHS Innovation Fellow
- Ran a rapid-discharge bridging service, 5,000+ adults home in two years
George Parry
Co-founder & CTO- MRes Neuroscience & Computer Vision, Newcastle
- A career in deep AI research before healthcare
- Architected the sector's first agentic evaluation framework
What is Emma?
Emma is an AI care management system for UK social care. It brings voice-first care records, eMAR, incident and regulatory governance, background agents, analytics and Emma Meetings into one platform, built by people who have run care services.
What is an AI care management system?
A care management system holds care plans, assessments, daily notes, medication and incidents. An AI care management system like Emma also reads and reasons across that information, so it drafts documents from conversation, checks every record continuously and acts on what it finds.
Can Emma replace our current care management system, eMAR and incident platform?
Yes. Emma is designed to be the system of record for care, medication and governance. The Emma team handles the migration, including historic records, and most organisations are live within a month.
How does AI documentation work?
Care professionals speak naturally, in the room or on the app. Emma drafts assessments, care plans, risk assessments, supervisions, appraisals, HR forms and safeguarding reports for a person to review and approve. An admission assessment that took a day is drafted in about five minutes.
Which regulators does Emma support?
Emma supports regulatory notifications and inspection readiness for CQC in England, the Care Inspectorate in Scotland (CIS), Care Inspectorate Wales (CIW) and RQIA in Northern Ireland.
How accurate is Emma?
In an evaluation framework co-developed with Northeastern University London across 43,904 questions over nine months, 87.8% of Emma's outputs were accepted completely unchanged by the care professional, and a further 6.2% only lacked information that had not been provided.
Is Emma Meetings free?
Yes. Emma Meetings is free forever for social care teams, with no card needed. It records in the room or on Teams, Google Meet and Zoom, and produces summaries, agendas and actions, with AI redaction and translation.
Is our data safe with Emma?
Emma is ISO 27001 certified and UK GDPR compliant, works with a zero data retention posture, and never trains on care data. Access is controlled by role and attribute, and every interaction is auditable.
Let Emma run the administration. Let your people care.
The last digital transformation your organisation will need. Live within a month, with the migration handled by us.